Sympathy for Frankensteins Monster

Sympathy for Frankensteins Monster Mary Shelley might have written Frankenstein because she was challenged by her husband and Lord Byron to see who could write the best horror story while they were staying at Villa Diolati by Lake Geneva in Switzerland. Her father was interested in Galvanism- running electric currents through the body to restore it to life. In the book, Victor Frankenstein uses similar methods to create the monster. She was also influenced by the works of Samuel Taylor and Aaron Burr. Firstly, Shelley tries to create sympathy for the monster by describing his appearance in a unique yet horrific way: hes gigantic; about eight feet; deformed; black lips and lastly, yellow skin scarcely covered the work of muscles and arteries beneath. When you link these descriptions together, Shelley creates a vivid, unnatural image of the monster in the minds eye. This creates sympathy for the monster by making him abhorrent to typical humans. Usually when someone is different in the society, they are pitied, oppressed or threatened by the majority. Secondly, Shelley tries to create sympathy for the monster the comments Victor makes behind his back. He says before making him that he hoped his creation would bless him as his creator. He also believed the monster to have happy and excellent nature and be beautiful. His words betrayed him when the monster was created. Instead of his work being beautiful, he says hes a filthy creation, hes ugly, horrid and a demonical corpse. This makes us sympathise for the monster because his father, his creator detests him. If the man that should be his father does not like him, it does not give him much hope with other people. The choice of words here are very emotive, it makes the reader feel sympathy and sorrow for the monster. Frankensteins brother, William, also detests the monster; he states hes a monster! An ugly wretch! and an ogre. This also makes us feel poignancy for the monster because even though he has done no harm to William at that point, he is able to be prejudice just by looking at his appearance. Thirdly, Shelley tries to create sympathy for the monster through comments said to his face, Frankenstein says hes a vile insect, and also adds cursed be the dayin which you first saw light! The language Shelly uses here is very powerful and emotive. He further goes on to say, Shall I create another like yourself, whose joints wickedness might desolate the world? This is even harsher as it is coming from his creator. It makes the reader want to comfort the monster and help him. He is lonely. All it wants is someone to like him, someone who would treat him like hes a person, not a thing or an insect. Fourthly, Shelley tries to create sympathy for the monster through what people do to him. Victor sprang on him and he flung his hands from his eyes with violence. This makes the reader feel sorry for the monster by making the monster sound helpless. He doesnt deserve this treatment. Victor further goes on to shred his girlfriend to pieces- just because the monster happened to be smiling at her. We feel empathy for the monster because it makes us realise that he has feelings like everyone else. A man in the woods just took one glance and he tore the girl from his armsaimed a gun at his body, and fired. This makes us realise how appalling people behave towards him. The man doesnt even give a chance to explain his reason for holding the girl- his appearance is good enough. These actions make us feel pity for him because we know he is innocent and all he wants is a friend. The fifth way Shelley tries to make us feel sorry for the monster is through peoples reaction to him. Victor couldnt and wouldnt look at him; he was unable to endure the aspect of being he had created. He thinks of his creation as a putrid savage without thinking hoe helpless and unwanted the monster feels by his fathers reactions. We wouldnt like it if children shrieked and women fainted just from looking at us, would we? The sixth way Shelley tries to create sympathy for the monster is though his actions when he comes to life. The monster muttered some inarticulate sounds to Frankenstein, he then smiled at Frankenstein, a grin wrinkled his cheeks. When the monster tries to touch Victor, he reacted badly. If someone rejected us just for being ourselves, we would feel really sad. When the monster turned away, upset, from a window he could see a girl lovingly being lifted by her father. We feel sorry for the monster because we see how loving the man was to his child while Frankenstein loathes the monster. Her choice of language makes him sound vulnerable and emotional. He even wept when the family were upset, showing he has feelings for others, not just for himself. Finally Shelley tries to create sympathy for the monster through his speech. He says all men hate the wretched! These words create sympathy for the monster because he knows hes been rejected by society for the way he looks. It isnt his fault the way he looks. People should have given him a chance and judged him on his personality rather than his face. In conclusion, Mary Shelley makes us sympathise for the monster through his appearance, his actions, his speech and how others react to him. She gets across this by her choice of words. She uses emotive language brilliantly.

Cooperative Learning Is About Learning In Groups Education Essay

1. Group members depend on each other for endurance of the squad or to make the set mark. That is members are reciprocally responsible for sharing a common set of rule. The success and failure of the group depends on the each member of the group. 2. Face-to-face interaction- Promoting success of group members by praising, promoting, back uping, or helping each other. 3. Individual accountability- Each group member is held accountable for his or her work. Individual answerability helps to avoid members from â€Å" thumbing † on other group members ‘ achievements. 4. Social skills- Cooperative acquisition groups set the phase for pupils to larn societal accomplishments. These accomplishments help to construct stronger cooperation among group members. Leadership, decision-making, trust-building, and communicating are different accomplishments that are developed in concerted acquisition. 5. Group processing- Group processing is an appraisal of how groups are working to accomplish their ends or undertakings. By reexamining group behaviour the pupils and the instructor acquire a opportunity to discourse particular demands or jobs within the group. Groups acquire a opportunity to show their feelings about good and unhelpful facets of the group larning procedure in order to rectify unwanted behavior and observe successful results in the group work. Concerted acquisition is about pupils developing their cognition and interacting with others. Researchs on larning suggest that an effectual manner of acquisition is when pupils look for information themselves and construct on such information. Knowledge can be tested and developed to a big extent by so making ( Ray, 2008 ) . Other academicians are besides of the impression that effectual acquisition can be achieved chiefly by interaction with people. During group larning pupils interact and learn from each other to accomplish their set end and construct a positive relationship. This manner of larning brings about increased academic success by pupils and besides improves their human dealingss. Harmonizing to Foyle and Lyman ( 1988 ) , for a concerted acquisition as a instruction scheme to be successful, the instructor should come out with the best technique to be used and the subject to be taught while seting pupils into groups with ideal size in a well organised schoolroom where there will be free interaction by pupils and besides assesses the methods to guarantee smooth running by the squad. Again the instructor explains the purpose and outlook of the acquisition and makes it clip edge. Group advancement is besides monitored by the instructor and offer aid suitably to hard undertakings if required. Besides group work is assessed with accent on single pupil ‘s learning constructs or public presentation and Markss awarded for their accomplishments or success. Teachers every bit good as scholars do bask a batch of benefits from concerted larning. Many of these benefits arise from the intrinsic motivational strengths of Cooperative Learning and the extent to which Cooperative Learning Fosters pupil involvement, behavioral and attitudinal alteration, and chances for success. As Keller ( 1983 ) demonstrates â€Å" this set of results consequences from the successful incorporation of motivational issues into direction. † Johnson & A ; Johnson ( 1989 ) in their survey found out that â€Å" a primary benefit of Cooperative Learning is that it enhances pupils ‘ ego regard which in bend motivates pupils to take part in the acquisition procedure. † Slavin ( 1987 ) is of the sentiment that â€Å" concerted attempts among pupils result in a higher grade of achievement by all participants. † Again harmonizing to Kagan ( 1986 ) , â€Å" Students help each other and in making so construct a supportive community which raises the public presentation degree of each member. † This brings approximately motive every bit good as increased ego regard in all pupils as noted by Webb ( 1982 ) . Johnson and Johnson ( 1990 ) once more noted that â€Å" cooperation enhances pupil satisfaction with the larning experience by actively affecting pupils in planing and finishing category processs and class content. † Besides Turnure and Zigler ( 1958 ) assert that â€Å" effectual squads or groups assume ownership of a procedure and its consequences when persons are encouraged to work together toward a common end, frequently defined by the group which is particularly helpful for persons who have a history or failure. † Harmonizing to Kessler et Al. ( 1985 ) , â€Å" concerted acquisition reduces schoolroom anxiousness created by new and unfamiliar state of affairss faced by pupils. † In a traditional schoolroom when a instructor calls upon a pupil, he/she becomes the focal point of attending of the full category. Any errors or wrong replies become capable to scrutiny by the whole category. Slavin and Karweit ( 1981 ) are of a contrasting position that â€Å" when pupils work in a group, the focal point of attending is diffused among the group. In add-on, the group produces a merchandise which its members can reexamine prior to showing it to the whole category, therefore decreasing chances that errors will happen at all. When a error is made, it becomes a learning tool alternatively of a public unfavorable judgment of an single pupil † . Featherstone ( 1986 ) noted that â€Å" Students show more assurance and show high degree of enthusiasm, wonder and engagement in being taught through concerted acquisition undertakings. Besides pupils are empowered to hold the sense of being successful at each phase of their instruction. † What makes it even more singular is that in concerted acquisition squads, low accomplishing pupils who have low degrees of public presentation and accomplishments have the chance to do parts to a group and therefore experience success. Nor is it all for pupils enjoy other benefits such as increasing their cognition and apprehension of thoughts by sharing and explicating them to others. Students working with spouses ask each other for aid and better their attitude towards work. Methodology The survey focuses on concerted acquisition as a instruction schemes used by instructors and its consequence on students ‘ acquisition. It will follow a combination of qualitative and quantitative methods. The primary research of the survey will be in the signifier of questionnaires and interviews. Qualitative research will be used because it allows the topic being studied to give much ‘richer ‘ replies to inquiries put to them by the research worker, and may give valuable penetrations which might hold been missed by any other method. It besides provides valuable information to certain research inquiries in its ain right. It besides helps to analyze things in their natural scene, trying to do sense of, or construe the significances people bring to them. Van Maneen ( 1983 ) defines qualitative method as an array of interpretative techniques method which seek to depict, decode, translate and otherwise come to footings with the significance, non the frequence, of certain more or less of course happening phenomena in the societal universe. The chief ground for sing qualitative interviews is to be able to understand and clear up all uncertainty and guarantee that the responses from staff are decently understood. Face-to-face interviews besides allow more ‘depth ‘ probe although it could besides take a long period of clip to set up and carry on ( www.marketresearcher.com ) . Burgess ( 1982 ) describes face-to-face interviews as the agencies and chance for the research worker to examine profoundly to bring out new hints, open up new dimensions of a job and to procure vivid, accurate inclusive histories that are based on personal experience. The strength of a quantitative method is that it produces quantifiable dependable informations that are normally generalised to some larger population. It focuses on Numberss and frequences instead than on significance and experience. It besides provides information which is easy to analyze statistically. Questionnaire study was chosen as the best quantitative tool for this survey. Sampling Procedure A sample is defined as a subset or some portion of a larger population ( Westen, 1996 ) . A population in this context can be classified as a group of people who portion or hold a common set of features and who can handily be used for the intent of this work. A sample size of 30 will be selected for this survey. This will consist 15 instructors, 5 caputs of section and 10 pupils. The principle for this sampling method is to bring forth the needed information for analysis and avoid the complexness of informations, biased and subjective sample choice. The inclusion of the caputs of sections and pupils in the survey is to supplement, balance and bring forth an nonsubjective information of the existent state of affairs. Data Collection Source Data will be obtained through questionnaires given to instructors and pupils. Few instructors and caputs of section will be interviewed to obtain information which will non be covered in the questionnaire. The survey will trust chiefly on primary informations as the chief beginning for analysis. The cardinal point here is that the informations collected is alone and until published, no 1 can hold entree to it. This will be gathered fundamentally through the usage of self-administered questionnaires, interviews of instructors, caputs of section and pupils. A dairy will be kept to enter relevant information. Questionnaires A questionnaire may be defined as a group or sequence of inquiries designed to arouse information on a topic or a group of topics from an source ( Casley and Lury, 1987 ) . The inquiries will be a upper limit of 12 to enable instructors, caputs of section and pupils complete within a short period of clip. Close ended inquiries will chiefly be used because they are easy and quicker to reply. Interviews The entire figure of interviewees will be 10 being 2 caputs of sections and 8 instructors. They will be given the chance to discourse their positions on concerted acquisition, its effects on acquisition and the benefits. The interview will last for approximately 10 to 15 proceedingss. The undermentioned countries will organize the topic of the interview inquiries: The importance of concerted acquisition. Using concerted acquisition in schools The benefits of concerted acquisition The impact of concerted acquisition on pupils larning. One of the advantages of questioning as a signifier of informations aggregation is that it enables the interviewer to examine and inquire follow up inquiries based on the response ( s ) of the interviewee. Second, there is the possibility of the interviewer being able to do intending out of non-verbal communicating medium such as facial looks and gestures made by the interviewee in the class of the interview. It besides eliminates the impersonal component of the questionnaire attack and allows for good resonance and personal interaction between the interviewer and the respondent. The interviews conducted will be used to complement the informations collected from the questionnaires. Data Handling and analysis Datas collected through procedures such as questionnaires and interviews are described as natural ( informations ) and can merely be utile when it is transformed into the needed information for which they were gathered, collected, analysed and reported. This is so checked for the necessary accommodations for skips, discernability and consistence and subjected to computing machine aided analysis. This research adopted a combination of descriptive, analytical, comparative and per centums derived from quantitative analysis. Descriptive statistics and analytical methods will be used to show detect tendencies and facts, utilizing tabular arraies and per centums. The public presentation of students thought utilizing concerted acquisition as a instruction scheme will be assessed and illations drawn from them. LIMITATION OF STUDY The survey will be limited to my 2nd instruction pattern school with more accent on the instructors, caputs of section and pupils. Another restriction could be the chosen sample size, which might non be a just representation of the entire population of staff in that school. Again some staff might non be willing to portion information, while other staff might non be able to finish the questionnaire or acquire the clip to be interviewed because of the nature of their work. CONCLUSIONS AND RECOMMENDATIONS Teachers are faced with a figure of issues that concern guaranting that pupils achieve their outmost best in footings of accomplishment and higher-level logical thinking. Concerted acquisition is considered to be among the most of import instruction schemes because of its effectivity. The popularity and broad spread usage of concerted acquisition is its footing on a theory validated by a great trade of research. Decisions would be made based on the findings which will be analysed in consistence with the reviewed literature. Decisions would besides be drawn based on the findings and analysis made as to how feedback from the instructors and students questionnaires can be transformed into actionable day-to-day tool for set uping the best instruction schemes that will convey approximately effectual acquisition on the portion of the pupils. Thereafter recommendations would be made sing the restraints of this survey for policy shapers and for future research work in this country. It is expected that the survey when completed successfully will hold a great impact on the professional development of instructors in footings of their instruction schemes and its consequence on students larning. It is besides expected that the result of this survey will function to edify instructors in their professionalism in fiting their instruction schemes to the acquisition manners of students for the maximal benefit . By and large it is expected that the undermentioned decisions can be drawn with mention to the reviewed literature. Students from different cultural background construct their assurance and do steady advancement when they work in a squad through the aid they get from their equals. Cooperative acquisition methods are used as a scheme of come oning pupils ‘ accomplishment to a greater degree and to assist keep a consistent growing in a planetary universe. Teachers who are keen on working with pupils from different cultural background usage this scheme to back up them to stand out academically. Concerted acquisition technique raises pupils ‘ attainment to a high criterion so far as they are designed to reflect the civilization and linguistic communication of the pupils Concerted acquisition promotes mastery while inactive credence of information from an outside expert frequently promotes a sense of weakness and trust upon others to achieve constructs. In a typical schoolroom stressing instruction, there is small clip for contemplation and treatment of pupils ‘ mistakes or misconceptions. With the Cooperative acquisition pupils are continuously discoursing, debating and clear uping their apprehension of the constructs. Students spend more clip working on a undertaking in concerted acquisition than when working separately. Most surveies have found that concerted acquisition pupils spend more clip on undertaking than control pupils ( Slavin, 1995 ) . Spending tonss of clip on a undertaking increases pupils motive and gives them assurance in themselves. Good assurance additions self-esteem. There is a relationship between self-pride and motive. Students who have positive self-prides are easy motivated in category. Concerted acquisition enables pupils to believe and ground good. As a consequence of this, pupils are able to maintain any information learnt for a long clip than pupils who work on their ain ( Johnson and Johnson 1986 ) . Thus the shared learning experience gives pupils an chance to prosecute in treatment, take duty for their ain acquisition ( Totten et al. , 1991 ) and as a consequence, go critical minds. Cooperative acquisition has an added advantage of assisting pupil non merely to interact academically but besides socially whereby they are extremely motivated and encouraged to work together as a group. The concerted acquisition as a instruction scheme has been found to be successful and effectual with older pupils in every bit much as with younger. Through concerted larning a kid in his or her early phases of larning develops a good and unquestioning attitudes for their couples, instructors and every bit good as school attending with increased involvement in school which leads to tonss of academic successes. It besides provides the platform where pupils in the group get and portion thoughts by larning each other ‘s job resolution accomplishments through the usage of different linguistic communications.

Spanish Translation of To Turn

The verb turn is one of those verbs that has so many meanings that when translating to Spanish you may find it useful to try translating a synonym instead. For example, turn in The car turned into the driveway and turn in The caterpillar turned into a butterfly have such vastly different meanings that it wouldnt make sense to think that a single Spanish verb could be used both times in translation. As always, the principle here is to translate the meaning rather than the word. Although there are dozens of ways you might translate turn depending on the context, following are some of the most common. Translating ‘Turn’ as a Verb of Motion to Spanish When turn or turn around means to rotate, girar or, less commonly, rotar can often be used. Venus, el segundo planeta, gira una vez cada 243 dà ­as terrestres. (Venus, the second planet, turns around once every 243 Earth days.)El monstruo tenà ­a una cabeza que rotaba 360 grados. (The monster had a head that turned 360 degrees.) ¡Gira la ruleta para obtener un premio! (Turn the roulette wheel to win a prize!)Lo que sucede es que no gira la ruedita donde va el DVD. (What happens is that the platter where the DVD goes isnt turning.) Girar can also be used to refer to a change in direction, such as turning to the right or left. Los coches giraron bruscamente para evitar la colisià ³n. (The cars turned abruptly in order to keep from crashing.)Puedes girar a la derecha para ver una puerta cerrada. (You can turn to the right in order to see a closed door.)El presidente de la repà ºblica gira a la izquierda. (The president of the republic is turning to the left.) Torcer (related to the word torque) can sometimes be used for turn when it refers to twisting. Un poco mà ¡s arriba, la calle tuerce a la derecha de nuevo en un à ¡ngulo de 90 grados hacia el norte. (A little bit higher, the street turns to the right again at an angle of 90 degrees toward the north.)Inserta un tornillo en cada agujero y tuà ©rcelo para que los agujeros queden alineados unos con otros. (Insert a screw in each hole and turn it so that the holes stay lined up with each other.) Translating ‘Turn’ as a Verb of Change to Spanish When turn refers to change in nature rather than of direction, you can often use one of the verbs of becoming. Mi hijita ha llegado a ser un adulto. (My dear daughter has turned into an adult.)Justo cuando la oruga pensà ³ que el mundo habà ­a llegado a su fin, se convirtià ³ en una mariposa. (Just when the caterpillar thought the world had come to an end, she turned into a butterfly.)Marà ­a se puso triste al escuchar la cancià ³n escrita por su madre. (Maria turned sad when she heard the song written by her mother.) Translating Phrases Using ‘Turn’ to Spanish The phrase turn around, when it means facing the opposite direction, can often be translated by darse la vuelta. El hombre se dio la vuelta y mirà ³ a las montaà ±as. (The man turned around and looked at the mountains.)Wall Street se da la vuelta tras un buen dato de confianza del consumidor. (Wall Street is turning around after upbeat data on consumer confidence.) Turn away can be translated by phrases meaning to look somewhere else or by abandonar or a similar verb when it means to change a mode of living. Por fin apartà © la vista de la pantalla de mà ³vil y mirà © a mis amigas. (I finally turned away from my phone screen and looked at my friends.)En solo dos meses abandonà ³ las drogas por completo. (In only two months he turned completely away from drugs.) Turn down when referring to rejection can be translated with rechazar: Sin embargo, la empleada de la agencia me rechazà ³. (Nevertheless, the employee at the agency turned me down.) But when turn down refers to lowering the intensity of something, you can use bajar: Las personas en la casa no bajaron el volumen, y los vecinos llamaron a la policà ­a. (The people at home didnt turn downs the volume, and the neighbors called the police.) Turn on, when it means to switch on, can be translated as encender: El gobierno encendià ³ las luces como un regalo para el pueblo del Zulia. (The government turned on the lights as a gift for the people of Zulia.) But note that turn on can sometimes mean to turn against, which can be translated as volver(se) en contra or poner(se) en contra: La poblacià ³n local se volvià ³ en contra los alemanes. (The local population turned against the Germans.) Turn off, when it means to switch off, can be expressed with apagar: Voy a apagar la luz para pensar en ti. (Im going to turn off the light to think about you.) Turn in, when it means to hand over, can often be expressed using entregar: Necesito una cita para entregar mis papeles. (I need an appointment to turn in my papers.) But if turn in means to go to bed, you can use ir a la cama or acostarse: Me acosto a las diez. (Im turning in at 10.)

Eco 372 Week 2 Individual Paper - 727 Words

Week 2 Fundamental Macroeconomics October 22, 2012 ECO/372 There are several factors that affect our economy, gross domestic product (GDP), real GDP, nominal GDP, unemployment rate, inflation rate, and interest rates. All of these factors have influences over how we purchase groceries, weather there will be massive layoffs of employees, and decrease in taxes. Gross domestic product is the market value of final goods and services produced within a country in a given period. Which this is commonly considered an indicator of the standard of living within a country. Real GDP on the other hand is measure of the value of economic output that adjust for price changes. Nominal GDP is a gross domestic product figure that has not been†¦show more content†¦Massive layoffs will definitely affect the unemployment rate and a higher unemployment affects the economy because this means more people are on unemployment so there salaries are down so what they are spending is down. 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Notes Safety Management Free Essays

Definition of Terms: Accident – an unplanned, undesired event that may result in harm to people, damage to property or loss to process. Near miss or near accident – an incident resulting in neither an injury nor property damage. Hazard – is any existing or potential condition in the workplace that by interacting with other variables, can result in death, injuries, property damage, and other losses. We will write a custom essay sample on Notes Safety Management or any similar topic only for you Order Now Hazard control -involves developing a program to recognize, evaluate, and eliminate (or at least reduce ) the destructive effects of azards arising from human errors and from conditions in the workplace. Loss control – is accident prevention, achieved through a complete safety and health hazard control program. Loss control involves preventing employee injuries, occupational illnesses, and accidental damage to the company’s property. It also includes preventing injuries, illnesses, and property damage that may involve visitors and the public. Responsibility – is having to answer to higher management for activities and results. Authority- the right to correct, command, and determine the courses of action. Delegation – the sharing authority and responsibility with others. Even though we delegate responsibility, we cannot be completely relieved of it. Accountability – an active measurement taken by management to ensure compliance with standards. Safety Management: Safety Management will help us understand our safety responsibilities, take positive actions to prevent accidents, and give you a way of measuring how well we perform our safety duties. As a necessary part of the management process, hazard control is made up of safety audits and evaluation, sound operating and design procedure, perator training, inspection and testing programs, and effective communication regarding hazards and their control. A hazard control program coordinates shared responsibility among departments and underscores the interrelationships among workers, their equipment , and the work environment. Many of us mistakenly believe that accidents are only those incidents that result in serious injuries. If a minor injury or property damage results in an accident, some supervisors shrug off the incident and return to their routine work. They let the results of an accident determine their evel of interest in investigating its causes and preventing a recurrence. But we know that the results of an accident ( the degree of loss resulting from it ) are a matter of chance. It would be better to try to control the hazards that lead to accident than try to minimize, the damage done once and accident occurs. Loss control through accident prevention must be accomplished at all times. During safety inspection, be alert for anything that may cause an accident, such as tripping hazards, fire hazards, poorly stacked materials, poor housekeeping, safeguards are missing from machines, nd/or unsafe worker practices. Safety responsibilities cannot be separated from the other parts of your work. The best way to describe your Job is to say that you are responsible for safe production. Safety Responsibility as Performance Measure: Areas ot Responsibility: There are tour areas that supervisors must control: 1 Production 2. Quality 3. cost 4. Loss control Production, quality, cost, and loss control are of equal importance in measuring Job performance and cannot really be separated. When you accept a supervisory Job, you lso assume responsibility for the safety of your people. Every supervisor in any company is responsible for the safety of his or her workers. The top manager cannot handle all the details of every Job, so he or she delegates accident prevention responsibilities, along with commensurate authority, to various middle managers. In turn, the middle manager, will delegate responsibility for safety and accident prevention to the supervisor. Thus, you are accountable to your manager for accident prevention, Just as he or she is accountable to the top manager. How to cite Notes Safety Management, Papers

Effect of STP in Marketing Communications

Question: Describe about the Report for Effect of STP in Marketing Communications. Answer: Purpose Market segmentation, targeting and positioning is an important function for any organization as the marketing approach is directed through the STP o the organization. Without STP the marketing of any particular product cannot be done as the marketing approach and media cannot be determined without judging the potential reaction of the target segment of the market. Summery This article concentrates on the importance of the segmentation, targeting and positioning in the determination of the proper marketing approach as the different attributes of the product are interesting to different people and thus the marketing message needs to emphasise a particular attribute while targeting the segment that are interested in that attribute of the product (Kumar and Zia 2016). Application of STP In the article the segmentation, targeting and positioning is clearly applied throughout the article as the message sent through the marketing communication channels are specific to the customers from of different market segments. The different attributes of the product is focused on as the attributes are multiple but customers from different market segments focus one few attributes which are different from one another. No the customers from many segments might choose the same product but the reason driving their choice are different from one another. Opinion In my opinion the articles is based on research that is based on solid fact as every market is divided into segments (Schlegelmilch 2016) and it is not clear what reasons make customers from different segments choose the same product. Therefore, it is impossible to formulate messages for the customers from multiple segments separately without learning about the attributes that drive their choices. References Kumar, N.S. and Zia, M., 2016. A Three Dimensional Vertical Differentiation Model: Implications for Segmentation, Targeting and Positioning. Targeting and Positioning (April 3, 2016). Schlegelmilch, B.B., 2016. Segmenting Targeting and Positioning in Global Markets. InGlobal Marketing Strategy(pp. 63-82). Springer International Publishing.