Monday, February 17, 2020

Parting the waters Essay Example | Topics and Well Written Essays - 1000 words

Parting the waters - Essay Example This led to a number of literatures on Kings Events and occasions (Taylor, 4). One family known as the Rockefeller family created a major impact on King’s early life. It started in 1882, when a plea was raised at Ohio church for donation or a help fund. This plea was made by two women who intended for the Atlanta Female Baptist Seminary and Negro School for girls to be funded. During the event of the plea, the Rockefeller family was present, with the two women being teachers to Mrs Rockefeller. As a result, the family responded positively and agreed to come to the aid. In conjunction with Dr. Henry Morehouse the school was funded and set up and continued to operate. The Rockefeller’s family efforts continued and they saw the need to create a fund that will be able to cater for the needs of the minority group. This witnessed the birth of the Rockefeller fund, which in the later years, become a corner stone to majority of beneficiaries which included King. The fund did su pport King’s early education with a number of other civil rights activists. The foundation became an empowering tool to encourage majority of black Negros to embrace education (Taylor, 11). Years later when Martin Luther King Jr arrived at Crozer theological Seminary, he was amazed by what he found out; there were pool tables on one of the rooms in the basement. This was contrary to his past perception of associating pool social halls and places as scenes for immoral and bad behaviors. Secondly, he found ten Negro students out of a total of thirty five students, which came as a surprise to him as he was expecting a handful of them. One learning activity that surprised him was that there was no lock at the door and students were encouraged to actively participate in any free thinking and sharing of ideas. In the seminary, King’s first year was predominantly occupied with course work which took much of his time and attention and it covered topics like philosophy, the bib le and religious faiths. But the next years saw King being a dominant figure questioning every particular aspect or teachings. The life in the institution provided him with a wider knowledge on Christianity (Taylor, 24). King started to make visits to church leaders, pastors and church functions. One particular day he picked Johns and headed to Montgomery to a particular pastor known as Ralph Abernathy of the First Baptist Church. He was welcomed by Mr. and Mrs. Brooks. This visit was highly beneficial to King as he was able to discuss in details, with his hosts, about the Negro churches and their challenges. It then brought a clear insight on what needed to be addressed or implemented to promote their existence. It is through such findings during the discussion that King, in the later years, used in reshaping the churches. Churches came up and continued discussing about civil rights (Taylor, 35). In the years that followed, it became an unfair scene to see majority of the Negros in Montgomery having to walk for long and impossible walks to and from work as the bus fares were too high and so was racial discrimination. As a result, city taxis cabs emerged and tried to cater for such needs and help out, but this was directly quashed out by the police commissioner who then arrested taxi drivers who overloaded the cabs smoothly

Monday, February 3, 2020

Mature market Essay Example | Topics and Well Written Essays - 1250 words

Mature market - Essay Example The customers in this mature caterpillar industry(Neson, 1999) are commercial construction companies, equipment rental and leasing companies, general construction firms and includes the mining, agricultural, waste management, industrial and forestry companies. The commercial construction companies are the lion's share of this saturated mature market because the commercial companies have more money to spend, the greatest need for machineries and the greatest need for precision controlled equipment. All market situations contain risks.(Harringon,1999) Although the small construction companies market is now growing, there will be a small income opportunity here because of the small capital investments that the customers will shell out. The machineries market,(Meyer,1983) as is the case with other industries, is affected by the economic situation. In fact Caterpillar and its competitor Komatsu could not help but watch their annual sales go down to the slowing down of the global economy. The Consumer's confidence in the product is another factor in studying the downturn in sales volume which has been long lasting. The weakening of the global economy has contributed much to the saturation or maturity of the machineries market. It is now very difficult to get a new sales orders from construction and commercial companies that need the Caterpillar products. ... Presently there are fifty five major players in the machineries business. Caterpillar occupies the number one spot because it has been in operation for the past forty years. Caterpillar equipments are in demand worldwide because it has gained the trust and confidence of its many clients. Caterpillar is known for products that are of quality and durability but also versatile. The sales people of Caterpillar are very adept at product demonstrations of their machineries and this is another big contributory factor to the success of Caterpillar. (www.bplans.com) According to Daniels, a strategic planning group, a mature company, like Caterpillar, is placed in a situation where there is very sales growth resulting to stagnant, decreasing or even break even sales. Since there are many competitors to fill the needs of only a few markets, then the selling prices will most likely not increase. Companies in the mature market economy like Caterpillar are mostly using more aggressive price, service and quality that is in tune with the customers' wishes. Since the market is tight, there is lesser elbow room to move up in terms of sales and quality services. For mature companies like Caterpillar(Sussland,2000) to grow more, growth opportunities have to be continuously discovered and implemented. This can be done thru surveys, and research and development. Another strategy is to develop an organizational structure that will fit the ever changing marketing environment. This means that there will be a ready flexible support team that Caterpillar is well known for in order to help the Caterpillar clients in every problem situation. Another strategy is revise the internal costing procedures in order to minimize costs and expenses. When expenses are lessened, then net income